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Asia remains first choice for mass, but VIPs venturing further

Friday 1st of November 2019

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It’s difficult to enter a tourist hotspot in Asia without observing signs written in Chinese, or a street vendor shouting greetings in Mandarin - a testament to the influence of Chinese outbound tourism.

Bricks & Mortar Top Mass market Visitor arrivals VIP China Outbound Tourism Lifestyle choices Travel destinations Experiences Customised travel

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