Thursday, August 18, 2022

Mohegan Sun ups non-gaming ante in South Korea

U.S. tribal operator Mohegan Sun says design and permitting for its $5 billion integrated resort in South Korea is proceeding at a rapid pace, and the project is currently on schedule to break ground in 2017 and open in early 2020.

The Mohegan Tribal Gaming Authority, operator of Mohegan Sun properties throughout the United States, along with partners KCC Corporation and Incheon International Airport Corp were awarded the contract for the resort in February last year, following a bidding process that initially attracted a strong field of international contenders.

The resort, to be known as Inspire, will be the third major project in Incheon, near to the international airport and in close proximity to the capital Seoul. South Korea’s Paradise Co. and Japanese pachinko company Sega Sammy are scheduled to open a 330,000 square-meter IR early in 2017, while Caesars International has plans for a third project, which appear to have stalled.

Mohegan Sun’s Inspire will open in multiple phases, with investment for the first seen at about $1.6 billion.

While offering non-gaming facilities has become the mantra for many operators across Asia since the collapse of China’s VIP market two years ago, Inspire’s plans for an integrated entertainment and leisure complex may come closest to delivering the vision.

New amenities

“Inspire will present an opportunity to have in one place, the best of entertainment, cultural, recreational, hospitality, culinary and nightlife amenities all under one roof,” said Mohegan Sun President and CEO Bobby Soper, who will be giving a keynote address at the Macau Gaming Show in November.

It will feature a 15,000 seat arena, which will be a modernized sports & entertainment venue unlike anything currently offered in Korea. It will also incorporate a state-of-the art theme park and entertainment district, the first phase of which will primarily be indoors to provide year-round family entertainment.

“Throughout the property, we will be able to showcase various cultural elements within all the amenities of the resort, including a museum and life sciences center. In addition, the concentration of the best retail, top restaurants, nightlife all connected to 5 and 6 star lodging product, will be a true differentiator as well.”

Soper says 97 percent of the resort will be occupied by non-gaming facilities.

“Our business model contemplates that Inspire will generate more non-gaming revenue than gaming revenue which is quite unusual for most gaming resorts outside of Las Vegas.”

Native culture

The resort will contain 1,350 hotel rooms in a 6-Star and 5-Star hotel complex and spa; nearly 200,000 sq. ft. of convention and meeting space; more than 300,000 sq. ft. of retail dining and nightlife options, as well as historical and centers that pay tribute to the Native American and Korean culture.

The resort will also contain health, wellness and beauty medical facilities that will provide body enhancement options. South Korea is viewed as the epicenter of the plastic surgery market, with more surgeries per capita than anywhere else and a booming trade in medical tourism.

In terms of the gaming offering, Inspire’s foreigners-only casino will feature 250 table games and up to 1,500 slot machines. It will also have private Air Terminal access at the adjacent Incheon Airport to service high rollers. However, the the resort will be targeted primarily at the mass and premium mass sectors of the market.

Revenue at South Korea’s existing foreigner-only resorts is recovering after being hit hard by a drop in tourism numbers in 2015, triggered by an outbreak of Middle Eastern Respiratory Syndrome. In the nine months to end-September, Paradise Co reported total sales rose 10.4 percent, while Grand Korea Leisure, which operates casinos under the Seven Luck brand, saw Q2 sales gain 5.4 percent. The results compare with a 5.9 percent gain in sales for Kangwon Land, the only operator with a license permitting locals to gamble. Kangwon however is comparing with a higher base, as its revenues proved resilient during the visitor downturn.

Mainland proximity

Soper says he is “absolutely” convinced Inspire will be able to thrive, even without a locals gaming license.

“As the closest gaming jurisdiction to Northern China, including the cities of Shanghai and Beijing, there are over 700 million Chinese residents within a two hour flight to Seoul,” he said.  “In fact, Korea is the closest gaming jurisdiction to most of these residents relative to any other gaming jurisdiction. Three of the four largest MSA’s in the world are only 2 ½ hours away, and Seoul has been, and continues to be, the most popular destination in the world for Chinese tourists.”

He also says there is a significant opportunity to tap into the Seoul market to generate non-gaming returns.

“The reality is that Korea, one of the world’s top 10 economies, is an underserved leisure destination for North Asia, including Korea itself. There are over 50 million residents in Korea, and almost half live in the Seoul Capital Area which is only a subway ride from our site. The Seoul capital area is the world’s third largest urban area. In light of the population density with powerful demographic characteristics, the under-supply of entertainment and leisure product makes this a remarkable non-gaming opportunity.”

“The Korean government awarded an IR license based upon a vision of driving tourism and creating jobs, and I know our Tribe is highly sensitive in ensuring we help them to achieve these goals,” Soper said.





Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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