Location: Onsite, Parañaque, Metro Manila, Philippines
Employment Type: Full-time
About the Hiring Company:
We are a Philippine-based livestream gaming entertainment platform preparing to launch in Q3 2026. Operating under a Philippine Integrated Resorts and Casino license regulated by PAGCOR, we are building a dynamic team to deliver world-class digital entertainment experiences. Our platform combines live gaming, original programming, and interactive content to create a unique entertainment destination for our audience.
We are looking for data-driven, player-focused professionals who want to be part of something new and exciting from the ground up.
About the Role:
We are seeking a CRM Specialist to join our Player Engagement team, reporting to the Senior Manager, Player Engagement. You will be responsible for executing CRM campaigns, managing the customer lifecycle, and driving player retention and player engagement through targeted communications across email/SMS marketing and in-app channels.
This is a hands-on execution role focused on player segmentation, lifecycle marketing, and campaign management using CRM tools. The ideal candidate understands how to use data to drive player engagement and retention across the customer lifecycle.
iGaming experience is preferred but not compulsory. We value platform expertise and CRM execution skills, and areopen to candidates who have worked for international operators from Philippine-based hubs.
Job Responsibilities:
CRM and Lifecycle Marketing: Plan, build, and execute CRM campaigns across email/SMS marketing, push notifications, and in-app messaging to drive player retention and engagement throughout the customer lifecycle.
Player Segmentation: Develop and manage player segmentation models within CRM tools. Build targeted audiences based on player behavior, lifecycle stage, and value.
Campaign Management: Own the end-to-end campaign management process, from planning and setup through execution and post-campaign analysis.
Player Engagement and Retention: Design and implement player engagement strategies including automated journeys, lifecycle triggers, reactivation campaigns, and retention interventions.
CRM Tools and Automation: Set up and manage automated workflows, player journeys, and lifecycle triggers within CRM tools (Optimove, Fast Track, Braze, or similar).
A/B Testing and Optimization: Conduct A/B testing on messaging, timing, offers, and creative. Analyze results to continuously optimize campaign performance.
Data and Reporting: Analyze campaign performance data and player behavior to derive actionable insights. Report on key metrics including open rates, conversion rates, player churn, and retention.
Cross-Functional Collaboration: Work closely with the Bonus and Campaign Specialist, BI team, and Content team to align CRM communications with promotions and platform activity.
Regulatory Compliance: Ensure all CRM activities comply with PAGCOR regulations and responsible gaming standards.
The Successful Candidate:
Minimum 2+ years of experience in CRM, lifecycle marketing, player engagement, or campaign management
Advantage of hands-on experience with CRM tools (Optimove, Fast Track, Salesforce or similar)
Strong understanding of player segmentation, customer lifecycle, and lifecycle marketing principles
Experience with email/SMS marketing campaigns and automated journey building
Analytical mindset with the ability to interpret CRM data and derive actionable insights
Experience with A/B testing and campaign optimization
Must be authorized to work in the Philippines
Strong communication skills in English
What We Offer:
Training and development programs
Career advancement opportunities in a fast-growing company
HMO healthcare plan with dental and vision coverage
Group life and accident insurance
Sick and vacation leave
3-day bereavement leave
13th month pay
Government-mandated benefits (SSS, PHIC, Pag-IBIG)
Interested?
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.