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12BET inks deal with Arsenal FC

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal.

The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium.

12BET will also receive access to first team players to create content as well as other promotional assets.

Rory Anderson, 12BET spokesman, said: “Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches, which highlights the strength of their Asian presence.

“The viewing figures for matches at Emirates Stadium are second to none, so this is a great opportunity to work with the club to help build the profile of 12BET in-market amongst its loyal fan base.”

Vinai Venkatesham, chief commercial officer for Arsenal, said: “We are delighted to partner with 12BET, a company that has a long history of working in football.  We have a large and engaged fan base in Asia, and we look forward to working with 12BET to further engage with Arsenal supporters in the region.”

Anderson continued: “Our partnerships with both Arsenal and Leicester will give our brand strong global exposure. We have the champions and runners up from last year, and the two clubs with the most visible advertising systems in the Premier League. We closed the deals we set out to, and we’re really pleased with the business we have done this summer.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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