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12BET launches new affiliate program with Income Access

12BET, an Isle of Man and Philippines-based online sportsbook and casino brand focusing on the Asian and European markets, has announced the launch of a new affiliate programme with Income Access, a technology and digital marketing company serving the iGaming industry. Under the partnership, the affiliate programme for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers.  

Founded in 2007 with a focus on Asia, 12BET expanded into the European market in 2010.  The brand has had a huge sponsorship presence in top-flight football, including partnerships with Sevilla, Wigan Athletic, Hull City FC, Newcastle and Crystal Palace.  

12BET’s new cutting-edge online sportsbook is regulated by the UK Gambling Commission and Isle of Man Gambling Supervision Commission. In addition to the sportsbook, 12BET also offers European players a state-of-the-art online casino.

To celebrate the launch of their new European sportsbook and casino, 12BET is offering player an enticing sign-up offer. They will receive a free bet of up to £30 when they register with the brand and 12BET’s new website will be supported by the launch of their new affiliate programme. The programme will be powered by Income Access’ affiliate management software, which has won the eGaming Review B2B Award for ‘Best Affiliate Software’ for the last two years in a row.

“Our affiliate programme will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe. “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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