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888 to take Yggdrasil games content

Yggdrasil has signed a deal to supply its content to online gaming operator 888 Holdings plc.

The global agreement covers all joint regulated markets, including the UK, Italy, Denmark and Spain, and will see 888 add Yggdrasil’s award-winning portfolio of video slots, including recent blockbuster release Vikings go to Hell.

The suite of Yggdrasil slots will be available to 888 players across the operator’s core business, 888 Casino, and will enable 888 to utilize Yggdrasil’s range of complementary in-game promotional tools, BOOST.

Yggdrasil CEO Fredrik Elmqvist, said: “This is further evidence that our content is in high-demand from operators and we are delighted to have 888 on board.

“We are working tirelessly to ensure this integration is accelerated and 888 customers can enjoy our games as soon as possible.

“888 is a hugely significant name in the industry and we are certain our games will be well received by their players.”

Hila Klein, SVP, head of product technologies at 888, said: “Yggdrasil’s rich content portfolio will be very welcomed aboard the 888 proposition as we continue to offer a market-leading casino experience to players worldwide. The games will complement our recent relaunch of 888casino on our new proprietary platform.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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