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A New Start

In May this year Zitro announced its New Start, the commencement of a transformation process that sets out to convert Zitro into a global leader in the gaming industry, going beyond the video bingo market segment.

According to the the company's announcement, the Zitro's New Start is based on four strategic foundations: new product lines, new business models, greater visibility of Zitro content in online casinos and a wider range of services and entertainment via the social networks. At the next G2E trade show in Las Vegas, Zitro shall announce the major advances made in its widely announced transformation process.

On its Blackwave platform, Zitro shall present up to 30 video bingo games recently launched at the Zitro Experience 2016 event, held in Mexico City last June. Some of the games combine bingo games with traditional casino gaming, such as Royal Craps or Royal Roulette, and offer winning experiences never seen before by video bingo players, who can win up to 5,000 and even 10,000 times the bet. Zitro's video bingo games are available for markets in Europe, Latin America and especially for the Philippines, where bingo is very popular.

In addition to its range of video bingo games, Zitro is going to present its Big Time product at G2E, which has already been installed with great success in more than 40 Mexican casinos. Big Time is made up of four promotional systems called Big Hour, Crazy Jerrypot, Super Botín and Mega Air Cash, and each enables promotions to be programmed on days and time slots selected by the operator. Zitro's Big Time ends with the concept of the static bingo game machine to introduce the bingo machine concept that can be adapted every day at all hours to the business needs of the gaming room.

A new product line to be presented by Zitro at Las Vegas is the lotto gaming machines. The first two games, Lotto Touch and Majestic, offer a novel experience to players, without losing sight of the need to keep the gaming mechanics and the prize structure extremely simple, which is a feature of lotteries.

Finally,in regards to new products, Zitro shall present its Advanced Bingo System, or ABS, at Las Vegas, which is a revolutionary new electronic management and operation system for on-site bingo that will change the landscape of bingo halls, and which will drastically increase the fun content of a game that is very popular in many countries. ABS shall be available for Spanish regions such as the Community of Madrid, in its Bingo Dinámico version, and Andalusia, in its version of Bingo de Sala, as well as for other markets in Latin America, Asia and Europe, where on-site bingo is commonly played.

“At Zitro we combine the best ideas with cutting edge technology, to offer players unbeatable experiences using the newest, most profitable and successful products in the gaming industry,” said Sebastián Salat, CEO of Zitro.

Johnny Ortiz, Chairman of Zitro, showed his satisfaction when he declared that “The outstanding advances made since we announced our New Start confirm our firm commitment to carry on being the world leader in video bingo, to compete and grow in other segments of the gaming market, with innovation, differentiation and excellence as our watchwords.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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