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A simple question

Sometimes revolutionary ideas begin with a simple question: “What if…?” That was how JCM Global began more than 60 years ago, and that spirit of innovation has been driving the company ever since.

It was a simple question of “What if we put a bill validator on (and later inside) a slot machine” that led to a revolution in how players and operators viewed a slot machine, and operator revenue and security increased because of it.

JCM is still asking “what if….”, and the company continues to invest in development of innovative applications for the casino industry to deliver “outside-the-box” solutions for today’s integrated industry and multi-dimensional players. Working in close collaboration with OEMs and system providers, JCM is leading the industry with forward-looking solutions that are better, smarter, faster and more integrated, and go even further to help operators make connections with their customers.

JCM has always worked closely with key stakeholders across the gaming industry, and the company continuously solicits feedback from operators to discover any pain points that arise as the industry evolves. Those close working relationships have led to the development and evolution of products and technologies such as intelligent cash boxes, promotional couponing, and complete note scanning, front and back. Now as the content in EGMs and the EGMs themselves are evolving, so is the need to consider ways to generate additional revenue from existing devices and systems.

JCM believes the slot machine can be utilised in new ways to unlock greater value for both the operator and the player. This new “what if…” has sparked a renewed spirit of cooperation between JCM, OEM, CMS provider, operators, and jurisdictional regulators. In that cooperative effort, JCM is exploring many new features that take full advantage of the existing CMS’ and EGM’s combined computing power to deliver more options to the player and greater value to the operator.

The goal today for JCM, as it has been since asking that first “what if…” more than 60 years ago is to deliver an ever-greater player experience, while maintaining the highest level of security and accountability for operators and regulators. That spirit of innovation allows JCM to continue to take operators and their players beyond mere transactions, to building strong connections.

Discover JCM’s newest answer to “what if…” at G2E 2016, stand 4039.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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