All-round player experience

Wednesday 11th of January 2017

A combination of localized offerings, constant innovation, uniquely customisable products, deep industry knowledge and versatile tools has positioned SBTech as a leading sports betting platform, omni-channel provider and trusted partner of operators in regulated markets around the world.

Continuing its commitment to delivering the very best all-round player experience, SBTech will demonstrate its complete omni-channel solution covering all touch points from desktop, tablet and mobile to in-shop cashier interfaces and SSBTs, its semi-managed sports betting product, and intelligent Chameleon360 iGaming platform featuring an unrivalled range of tools for big data analytics.

The omni-channel solution provides a unified experience for both operators and their customers across all products, channels and devices, through a single online wallet. It includes front-end connectivity to retail systems and interactive channels, all of which share the same core back office system, allowing players to access their accounts, funds and bets, regardless of the channel and product used.

SBTech’s intelligent Chameleon360 iGaming platform, meanwhile, creates a central hub for the management of both gaming and sports betting verticals. It brings together key functionalities to boost business performance and profitability via enhanced player interactions, using big data and operational management tools.

“While 2016 was a ground-breaking year for SBTech, I expect 2017 to be even more successful, as we add to our core market-leading platform tools and sports betting products through an even greater focus on big data analytical tools and personalised player journeys, offering SBTech customers enhanced operational performance and profitability,” comments Richard Carter, CEO of SBTech. “We are very excited to exhibit at ICE and showcase our latest product developments that represent the dedication and innovation displayed by our leading international team of industry experts.”

SBTech will be showcasing its products at stand S3-110.

Sports Betting PR & Announcements ICE17