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Amaya's David Baazov confirms BetStars brand

David Baazov, CEO of Amaya Inc, has confirmed that subsidiary PokerStars will launch a sports betting product under the brand

The confirmation by Baazov follows last weekend’s speculation that Amaya Inc. was preparing to launch a sports betting focused product, having acquired multiple domain names connected to the brand term

Presenting 1Q35 performance figures, Baazov detailed that Amaya had delayed its decision to rollout a sportsbook in 2015, with the operator choosing to improve its platform and overall sports betting inventory.

The much anticipated will aim to launch in the multiple European markets by 16H1. Amaya governance stated that the operator would continue to diversify its product range as the company looks to reduce its dependence on online poker as its principal revenue generator.

Tuesday’s investor call saw Amaya lower its 2015 profit guidance by 10 percent, having missed 15Q3 earnings expectations. The firm detailed that it had been impacted by currency declines relative to a stronger US dollar.

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