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APE teams with Transact as growth continues

Macau-based Asia Pioneer Entertainment Holdings Limited, which staged a successful initial public offering last year, is now looking to the future with an expanded product range and extended geographic distribution.

The company recently announced a major strategic partnership with NASDAQ-listed TransAct Technologies, a global leader in software-driven technology and printing solutions for high-growth markets, marking yet another post-IPO milestone for APE.

Under this new collaboration, APE will become a non-exclusive distributor of TransAct’s core Epic 950 ticket-in/ticket-out (TITO) printer for gaming devices as well as the TransAct’s full lineup of gaming device and kiosk printers for the global casino and gaming industries.

Under the terms of the distribution agreement, APE will distribute TransAct’s printers throughout Asia, with a focus on Macau, the Philippines, Taiwan and China.

Beyond that, APE will also become a certified regional repair center for all of TransAct’s printer products under warranty throughout the Asia Pacific region.

APE recently moved into a new 18,000 square foot facility with an integrated workshop/office and warehousing which already serves as a large equipment repair base for the Macau gaming market. APE’s leading in-house technicians will ensure that TransAct printers are properly maintained and and repaired for operators throughout the region.

“TransAct’s printers are market leaders and we are excited to serve as a distributor of these devices across our broad range of customers in Macau, a base of operators that includes some of the largest in the marketplace,” said Mr. Allen Huie, chairman of APE. “APE has actively worked with operators throughout Macau to serve a variety of their equipment needs and we believe the addition of TransAct’s printer lineup to our diverse solutions offering is a natural fit.”

The collaboration allows APE to leverage its growing base of operations in Macau and become a critical partner for customers in the service of their deployed TransAct printers.

APE is a solutions provider of electronic gaming machines for land-based casinos in Macau, as well as other regions in Asia. It provides the repair and sale of EGEs, technical sales and distribution of EGEs as well as consultancy to suppliers and manufacturers of EGE products. It also sells refurbished EGMs.

“The team at APE is a proven market leader with extensive gaming experience, industry knowledge and technical capabilities and we believe they are an ideal representative for our leading casino and gaming device printers,” said Bart C. Shuldman, chairman and CEO of TransAct.

“In addition, APE’s new integrated facility and advanced technical support team will become a regional center for warranty repairs for all of TransAct’s casino and gaming printers. TransAct has a long history of serving the Asia gaming market and we are excited to continue this extensive track record through this new partnership.”

APE raised HK$70 million (US$8.9 million) in its IPO on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange under the stock code 8400.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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