
For the new year of 2022, BBIN launches the annual theme of “THE GAMING BEAT” that resonates with its origin intention when its subsidiary “TGB Charity” was established in 2018.
Since COVID disturbed the pace of life in 2021, the world has been adapting to new changes and striving to settle into a new normal.
The visual design of the annual theme combines a fusion of elements and colorful patterns to demonstrate the spirit and evolution of life. It depicts the growth of life from the original formation of the cell and heartbeat to the thriving development flourished by the sunlight, air and water.
The vivid imagery of the blue bird and dandelion represent the spreading of hope and positive vibes in the new era, expressing the brand’s goal to achieve sustainable development.
As the annual theme demonstrates BBIN’s aspiration to balance business performance and corporate sustainability, BBIN and TGB Charity will continue to work hand in hand with each other to move forward to the future.
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