Thursday, August 18, 2022

Betradar extends Italian offering


Betradar, a brand of Sportradar, has announced the further extension of its live streaming coverage for online, mobile and retail sports betting offers for the Italian market.

Standing out in the enlarged offering are the now available highly attractive German 1. and 2. Bundesliga.

Additionally, Betradar has announced that Sisal, a long-standing partner and recipient for Betradar's flagship products Live Channel Online and Live Channel Retail, has already added the rights for the two German Top Leagues to their offering.

As a result, Sisal is the first Italian partner of Sportradar that complements their interesting and diverse portfolio with two highly attractive rights and forthwith will make the matches available to their clients on both channels.

Sportradar’s Director Sales Lorenzo Caci regards the latest developments as yet another milestone for Betradar and its goal to further strengthen its products for the Italian clients. “We are delighted to have come to this agreement with Sisal as they are one of the major players in Italy. We are convinced that more of our partners will benefit from our augmented rights-offering and will add Bundesliga to their portfolio.”

“Throughout these last years, Sisal is moving strongly from a pure betting offer to a broad entertainment experience for its own customers“ – states Marco Tiso, Online Gaming Business Manager of Sisal - “We are very pleasant to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar. This achievement means a significant step forward to support our strategy, giving our customers the opportunity to experience the emotions of one of the major European football championships.”

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