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Buster Blackjack arrives at Crown Melbourne

AGS, a full-service designer and manufacturer of gaming products, has made waves across blackjack tables throughout the U.S. with its hugely popular Buster Blackjack side bet.

The company has now announced it has secured a strategic partnership with Crown Melbourne in Australia to trial Buster Blackjack and expose their table game to players in Australia.

“Working with the team at Crown has been such a great experience – they are true professionals and very strategic operators,” said John Hemberger, senior vice president of Table Products at AGS. “Crown’s executives know their players seek excitement from games with high volatility, which is one of the reasons they were attracted to this side bet; it’s also why we’re confident this will be a lasting partnership that allows us to expand our reach internationally with more of our core-gambler style table products.”

As part of the deal, Crown Melbourne will install Buster Blackjack on 15 of its blackjack tables as a trial, with an opportunity to extend across further blackjack tables throughout the property.

Easily added to existing blackjack games and side bets, Buster Blackjack is an optional post-game bet where players win odds-based payouts when a dealer busts. The more cards in the dealer’s busted hand, the more players win. Its simple gameplay doesn’t interfere with or slow down the game since bets are quickly resolved with all players losing or getting paid equal amounts.

“We first saw Buster Blackjack during a visit to the California market this autumn, and were really impressed,” said Tim Barnett, general manager of table games strategy & commercial at Crown Melbourne. “Our players have a strong appetite for this type of betting, and we’re confident it will do well as a dual side-bet on our blackjack tables,” added Sean Knights, executive general manager table games at Crown Melbourne.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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