Caesars to offer resort licensing and brand opportunities

Tuesday 5th of June 2018

Caesars Entertainment Corporation has announced plans to license its Caesars Palace, Flamingo, The Cromwell and The LINQ brand in overseas destinations.

The move will allow Caesars and select strategic partners to expand the reach of these brands into gateway cities around the world, said the company in a press release.

"Caesars Entertainment (CZR) brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers," said Mark Frissora, president and CEO of Caesars Entertainment. "Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations."

This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas' Dubai-based Bluewaters Island development. Additionally, Caesars recently announced plans to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico.

"Our commitment to these two exciting projects demonstrates the demand for Caesars brands in five-star destinations," Mr. Frissora said. "This is only the beginning of what we believe will be continued progress against our strategy to expand the company's non-gaming and gaming businesses presence in a capital efficient manner."