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Chinese visitation and spending up in Australia

Chinese visitor spending for the year ended March 16, 2016  went up 25 percent year-on-year, to A$8.9 billion (US$6.5 billion), according to Tourism Research Australia’s International Visitor Survey.

In terms of visitor growth, China came second after New Zealand, up 23 percent compared to the year before, however, China visitors stayed the longest, with visitor nights up 15 percent to a total of 41,161 nights in the year.

All key results, including expenditure, visitors and visitor nights showed an acceleration in growth from the previous year.

Total visitors to Australia increased by 8.9 percent year-on-year.  With holidays cited as the main reason for visitation across all countries.

Increased Chinese tourism in Australia is likely to be good news for Sydney’s Star casino, said Morgan Stanley in a note in January this year.

Over the next five years, Morgan Stanley forecasts a 15 percent CAGR for Chinese tourism in Australia to 2020, accelerating to 17 percent from 2020 to 2025. They also project Chinese tourism spending to rise from AU$5 billion (US$3.5 billion) to AU$13 billion by 2020. Since approximately 55 percent of all Chinese tourists enter through Sydney, The Star casino is well placed to capture this spending.

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