Daily Asia Gaming eBrief: Concerts driving Macau non-gaming spend

Thursday 8th of February 2024

Venetian Theatre, Sands China, non-gaming, performing arts

Good Morning. Concerts are likely to be the main driver of non-gaming spend within Macau, notes a scholar, as operators aim to get the maximum bang for the buck when hosting large-scale events in the SAR. A top scholar says the events promote non-gaming spend across multiple fronts, and longer permanence in the city, with each operator taking a specific approach to what type of scale to offer. Meanwhile, Wynn Resorts saw an impressive fourth quarter, with results indicating some $1.84 billion in revenue, as both Macau and Las Vegas impressed.

What you need to know

Concerts are now the key tourist attraction in Macau among non-gaming elements, says scholar Ryan Ho, boosting visitation, hotel bookings, and restaurant numbers.
Wynn Resorts sees impressive results in Vegas and Macau, pushing 4Q23 revenue to reach some $1.84 billion.

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AGB Intelligence

MACAU

Concerts main non-gaming attraction for SAR: scholar

A top scholar in Macau says that concerts are the key visitor attraction to drive non-gaming spend in the SAR, improving spend across multiple categories including accommodation, food and beverage, and retail. Operators are taking different stances on the events, however, some searching for A-list talent while others choose longer-lasting B-list entertainment - each providing its own benefits.

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