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Continuing momentum

Ainsworth Game Technology will showcase several innovative new cabinets at the ICE this year.

These products continue the momentum from a series of recent corporate events, including the new cabinet debut; executive appointment; opening of the brand new 291,000-square-foot North American headquarters in Las Vegas; new facilities for the Latin America division; NOVOMATIC integration; successful acquisition of Nova Technologies, and online growth.

Ainsworth recently introduced its new A600 cabinet line, incorporating the company’s deep and long-standing knowledge into an exciting new product for its casino partners.

The A600 takes existing Ainsworth technology to the next level with larger game screens, dynamic lighting effects and a state-of-the-art LCD touchscreen button deck.

At ICE, a new line of link progressives and multi-game packages will be shown on the A600 and A600 Slant Top that complement the wide variety of products developed for the region.

“We believe the A600 can be a game changer,” said Ainsworth president - North America, Mike Dreitzer. “The early feedback from customers has been tremendous and the new game content can truly take Ainsworth to the next level. Our game library has grown and with upgraded hardware capabilities we can offer customers entirely new possibilities for their casino floors.”

While being focused on supreme engineering and best-in-class reliability, the A600 includes the high-end graphics, high-resolution screens, and interactive button decks that are expected by today’s casino operators and slots players. Two 24-inch screen and game-driven lighting effects enable players to experience Ainsworth’s world-renown games in an entirely new way on the A600.

Taking centre stage will be Ainsworth’s stunning A640 cabinet. The A640 will be displayed with Rumble Rumble Bear, Fortune Rhino plus a range of licensed content including King Kong City, King Kong Skull Island and Three Amigos Ride Again.

The stunning A640 features optimal viewing on a 40-inch high-definition LCD game screen and an attractive design creating powerful game experiences with eye-catching game art. The cabinet comes standard with a touchscreen LCD button deck with a mechanical “bash button” to combine the ease of new technology with the excitement of traditional slot play. Plus, an optional 27-inch LCD topper will attract players across busy casino floors.

One of the most significant events for the company in FY16 was the granting of approval for Len Ainsworth to sell 172 million shares to NOVOMATIC AG.

NOVOMATIC is a highly regarded and successful international gaming company with an extensive library of games and technologies.

Throughout FY17 Ainsworth will be focused on continuing to build a stronger, more diversified and profitable global gaming and technology group. “All across the world for Ainsworth, you’re going to see tremendous steps forward with game content and the game library, and that’s going to be really displayed at ICE.”

“We feel we have the momentum,” said Danny Gladstone, Ainsworth CEO, “and this show is a great place for us to showcase and continue that.”

Be sure to visit stand S5-140 at the show.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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