In the company's annual report, Crown chairman James Packer said that he would continue to focus on upgrading Crown's Australian projects to compete with new casinos in Asia, while keeping a close eye on cost control. Next month the company's shareholders will vote on a name change to 'Crown Resorts', reflecting its desire to invest heavily in tourism infrastructure both at home and abroad. "My vision for Crown sees us as a leading global luxury brand, with a clear focus on Asian tourism", said Packer. Crown's profit was down 23 percent from the previous year's $396 million due to weaker consumer sentiment.
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