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Michael Maerz: “Emergency” content still in demand

It has been a really unique and indeed surprising year to say the least. When live sport ground to a halt earlier in the year, we lost 95 percent of our live sport feeds in a matter of days. That would have signaled logically some tough and challenging times for all in the sector.

Michael Maerz
Michael Maerz *

At Sportradar, we were able to put out emergency content and products that kept our customers afloat and were well received by punters in the market.

That was the surprise at how punters accepted the content, from E-Leagues, Table Tennis to Virtuals and Simulated Reality. This was a move away from the traditional sports as they shut down during the height of the pandemic, and as we see more and more leagues re-open, there is still a steady demand for much of the content we put out there originally as “emergency” content.

“ Virtuals and Esports will be areas of greater emergence than ever before in that respect.”

2021 is hoped to be the year of bouncing back from 2020 for most. I expect to see an increased focus on developing content for operators and punters that can be sustained and constant, no matter what. The focus at Sportradar will be to ensure the content that we have developed is kept going as much as possible as the demand is clearly there.

Virtuals and Esports will be areas of greater emergence than ever before in that respect. Of course, with 2021 being the year of the re-scheduled European Football Championship, there will be an upsurge in interest especially in Asia as more and more live sport, with all its excitement, returns.

As more and more live sports return, the key here is to ensure that we have products that are innovative in delivering what operators and punters want. Demand will resume if consumption has changed, and I think we have as a company met those challenges, and will continue to do so.

*Michael Maerz, Managing Director APAC, Sportradar

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