Entain appoints Dafne Guisard as new Chief Operations Officer, effective January

Global sports betting and gaming group Entain has announced the appointment of Dafne Guisard as Chief Operations Officer, effective from January 13^th, 2025.

Dafne joins Entain following her role as Chief Strategy, Transformation and Digital Officer for The Kraft Heinz Company.
Speaking of the appointment, Guisard noted “To everyone across Entain—our teams, partners, and customers—I'm ready to embrace this transformative journey together, elevate customer experiences, and make the extraordinary possible.”
Dafne had also previously held roles with AB InBev and worked with Goldman Sachs and Roland Berger Strategy Consultants.
She holds a Master of Business Administration from MIT Sloan School of Management.

Entain indicates that Guisard ‘will drive operational excellence, leading global strategic planning, the customer service organization, and M&A integration’.
Speaking of the appointment, Gavin Isaacs, CEO of Entain, noted “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion”.

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