Thursday, August 18, 2022

ESSA rebrands as International Betting Integrity Association


ESSA, a Brussels-based organisation focused on sports betting integrity, has rebranded as the International Betting Integrity Association with immediate effect.

“The new name communicates who we are, what we do and where we want to be,” said Khalid Ali, secretary general. “The association has been active across six continents in recent years, with almost half of our alerts coming from outside of Europe. This activity will only increase as gambling markets around the world continue to open up to regulation.”

The association will continue to represent many of the largest regulated sports betting operators in the world with almost 50 brands feeding into its monitoring and alert platform.

The International Betting Integrity Association is run by operators for operators, protecting its members from corruption through collective action. Its Monitoring & Alert Platform detects and reports suspicious activity on its members’ betting markets.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

3rd party / Cookies
Show settings
Contact us

ASIA GAMING BRIEF
PO Box 1139, Macau SAR
Tel: +853 2871 7267
Fax: +853 2871 7264

Asia Gaming Brief