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Favourit re-launches affiliate programme with Income Access

Australia-based Favourit, a socially-designed online gambling brand focusing on the global market, has announced the re-launch of its affiliate programme in partnership with Income Access.

Accompanying Favourit’s launch of a new online casino, the brand’s revamped affiliate programme will integrate Income Access’ affiliate management software and Ad Serving tool.

First launched in 2012 and regulated by the UK Gambling Commission and the Malta Gaming Authority for other international markets, Favourit offers players a wide range of betting options via a socially-designed user experience. These include football, horse racing, cricket, basketball, both rugby league and union, tennis, baseball and martial arts. Featuring live-betting functionality, the brand also provides players with social feeds and detailed insights on betting trends and sentiment to enhance their overall experience.

Favourit has launched a new online casino to diversify the brand’s product offering. Powered by Microgaming and Net Entertainment platforms, the Favourit casino offers players a wide range of online slot titles as well as table games such as blackjack, roulette, baccarat and various versions of online poker.

To celebrate the launch of the online casino, Favourit is offering players a generous 100 percent  match bonus of up to £/€/$200. Favourit also features an enticing sign-up promotion for new sports-betting players. When they register and deposit, players will receive a 100 percent match bonus of up to £/€/$100.

To accompany the launch of the online casino, the Favourit affiliate programme has been re-launched on the Income Access platform, which has won the eGaming Review ‘Affiliate Software’ B2B award for the last three years straight. The revamped affiliate programme offers new affiliates a special commission structure.

For affiliates’ first three months with the programme, they will earn a generous 50 percent revenue share. After the end of the promotion period, the programme reverts to the standard commission structure. This is a tiered revenue share model of between 25 percent and 50 percent, depending on the monthly net revenue.

“We’re strongly focused on offering players the best possible experience,” said Stefan Berak, Digital Marketing Manager at Favourit. “We recognise that our affiliate partners play a very important role in our continued growth, and through our technology partnership with Income Access we’ll offer them a world-class affiliate programme.”

The re-launched Favourit affiliate programme will be managed by the company’s experienced team of affiliate managers. The team will be using Income Access’ Ad Serving tool to develop targeted affiliate marketing campaigns.

 “We’re excited that Favourit has chosen to adopt our software solution for their affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “With its focus on social feeds and betting insights, Favourit is far more than a standard sportsbook, and affiliates will enjoy many advantages from partnering with this cutting-edge brand.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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