Daily Asia Gaming eBrief: From adverts to reports, gambling in public eye in the Philippines

Tuesday 18th of June 2024

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Good Morning. Gambling-linked operations in the Philippines could be pushing the envelope in regards to how prevalent their marketing tactics are, as every street corner features some form of advert, with some public pushback on the content or the companies represented. Meanwhile, main gaming operators already have teams on the ground in Thailand, even as some doubts remain as to when (or if) the nation's gaming legislation can be rolled out. Plus, take a look at Light & Wonder's new offerings taking the market by storm.

What you need to know

The gambling industry is firmly in the public's eye in the Philippines, from adverts to POGO issues, with mixed reactions.
Despite Thailand's ongoing casino legalization, top-tier gaming operators have already deployed on-ground teams to target Thai clients.
Light & Wonder showcases its new products including its dual screen cabinet and upright 43" cabinet, highlighting fresh new games.

On the radar

Philippine Congressman calls for the abolition of PAGCOR.
Macau generates $4.6B in gaming tax from January to May.
Paradise Co. delists from KOSDAQ, transferring to main KOSPI market.
BetMakers appoints a new CFO: Carl Henschke.
Macau eyes 33M visitor arrivals in 2024 due to IVS expansions.

AGB Intelligence

PHILIPPINES

Gambling industry blatantly on display in the Philippines

Instantly upon arrival in the Philippines, the gambling industry and all the related suppliers, providers and offerings are immediately upon display. This has caused some backlash, in particular related to Chinese-linked companies, due to a tense political environment and uncovered cases of frauds and scams. But it also is confusing as to the scale of advertisements, and who exactly they're meant to be targeting.

Corporate Spotlight

Know Your Enemy: An Interactive Guide to Online Gaming Fraud

Sumsub, Online Gaming Fraud, verification platform

Online gaming fraud is on the rise in the iGaming industry. In Q1 2022, there was an 85% increase in fake account registrations compared to Q4 2021. While players are undoubtedly affected by gaming fraud, iGaming platforms also suffer due to damaged reputations, huge financial losses, and legal consequences.

How 1xBet dominates the Asian market: conditions and approach

1xBet operates in several dozen countries in Asia, and the number of partners in this region is growing steadily, which indicates the effectiveness of the 1xPartners affiliate program. The brand offers favorable conditions and a modern set of tools for making money on the Internet.