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G2E Asia 2017 to reach new heights

Last year’s edition of G2E Asia marked a decade of growth in which the show reached a number of unprecedented milestones. 10,887 visitors from 83 countries and regions attended G2E Asia, including important government, gaming and tourism stakeholders.

Moreover, the inaugural Gaming Regulators Luncheon was held during G2E Asia, which gathered nearly 30 gaming regulators from seven countries and region. Mr. Paulo Martins Chan, Macau DICJ Director also addressed the future development of Macau at the conference in 2016.

Over the years, G2E Asia has gained a high reputation from Macau government, regulators, casino operators and suppliers in Asia.

According to organizers, G2E Asia 2017 is on course to break even more records, expecting 12,000 square meters of exhibition space with 180 exhibitors, a growth of 20 percent, of which 50 percent are first-timers.

It is not just the volume of government support that will push G2E Asia 2017 to new heights, says organizers. The show also boasts strong support from key customers and companies including Ainsworth, Aristocrat, Aruze, Asia Gaming, Astro, BB IN Technology, Bingotimes, Boller Technology, eBet, Generator Digital Technology, Golden Royal, Hydako, IGT, Interblock, Jumbo Technology, Konami, Oriental Group, RGB, SAGaming, Scientific Games, Xiang Shang International and Xin Wang Group.

On the other hand, firms making their first time appearance this year include:  Big Gaming, Cuzco Holdings Limited, Dragon Games Technology, Golden Asia, GC Gaming, LD Gaming, LEBO, Itwinstars Technology, Ninetynine Technology, Rainbow Promise Solutions, Richwell Global Technology, Techasia Portal Corp, Wishland Software Technology, Inc.

For attendees, G2E Asia 2017 will be bolstered by the support of the Macau SAR government to incentivize and host incoming buyers from outside Macau. The Hosted Buyers, a shortlist of 500 top international buyers, will receive travel subsidies financed by the Macau government. In addition, it is expected that more than 400 business meetings will be pre-arranged through online and offline matchmaking services.

Not only will G2E Asia 2017 be a larger show in terms of size, the content will be much richer too.  With the surge in non-gaming spending, the Integrated Resorts Experience (IRE) is a timely new addition to the booming event and an excellent way to diversify revenue streams for Macau.  

According to Praveen Choudhary, managing director of Head of HK Property, HK/China Conglomerates and Asia Gaming Research of Morgan Stanley in the press conference, the IRE helps integrated resorts and casino operators stay ahead of the curve and keep a finger on the pulse of the market, as customers seek the ultimate experience beyond the casino floor.

The IRE is also the first-ever event at G2E Asia to centralize sourcing of new products, technologies, and services that drive revenue and value from non-gaming sources across Entertainment, Clubs, Bars, IR Technology and Business Solutions.

With this stronger focus on non-gaming, G2E Asia will also be answering the Macau government’s call to attract a market beyond pure gaming and to develop its MICE businesses, as well as other non-gaming attractions.

Other features of the show includes a “Future Technology Leaders Get-Together”, a newly-added networking event where 120 future technology leaders from integrated resorts, suppliers and governments will be expected to congregate, exchange, get inspired and discuss applications of innovative technology and solutions to drive better customers’ engagement and enhance efficiencies in the Industry.

The Global Gaming Legal Guide, produced by G2E Asia and Lex Mundi will also be launched in 2017. Covering over 20 important gaming jurisdictions across Asia Pacific, North America, Latin America, Europe and Africa, the guide seeks to update gaming companies about legal developments that may impact their business operations, compliance and reputational risk. The Lex Mundi Global Gaming Legal Guide covering 6 key areas of law will see its inaugural launch at G2E Asia 2017.

The 2017 show will also see the second instalment of the Asia Gaming Awards, produced by Asia Gaming Brief (AGB) in association with G2E Asia.

The Asia Gaming Awards are open to operators, regulators, suppliers and service providers that have made outstanding contributions to the land-based and online casino industries.

The awards also recognize young gaming executives from Asia based on their talent and potential to shape the industry in the coming years. The aim of these accolade is to create an independent, fair and representative awards event that recognizes significant achievements within the Asian gaming industry, both online and offline. The second edition will again run alongside G2E Asia 2017, with new categories soon to be announced.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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