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Game Lounge launches its first Japanese affiliate site

Cherry’s Performance-based marketing business, Game Lounge, has launched its first Japanese affiliate website.

Jonas Cederholm, CEO at Game Lounge, said: “It is vital to give close consideration to the Japanese market's local needs as it is very different from all of the European markets. This project is therefore handled by highly qualified Japanese marketers, designers and content writers, all of whom are very experienced in the online casino industry. We are proud to say that Game Lounge is the first European affiliate company to professionally enter the Japanese market. We have high expectations that we will be able to grow quickly in this market ".


Cherry is a Swedish innovating and fast growing gaming company established in 1963. Cherry operates within four diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje.

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