GameSource, a cloud-based gaming platform, says it expects to enter three new jurisdictions this year as well as further expanding in Macau.
The company’s games have been deployed in MGM Macau on a trial basis since October last year and are expected to be turned into revenue generation mode in a month or two, the supplier’s Managing Director Lam Iao told Asia Gaming Brief.
The company supplies land-based operators access to a library of innovative games through a gaming terminal on the casino floor. MGM has selected 7 games from GameSource’s 80-strong library.
Lam says the platform is also being tested by two further casinos in Macau, while it also plans to roll out in Cambodia, Vietnam and the U.S this year. The Philippines is also on the radar, though not in 2019.
In Vietnam, the system will be deployed by Hoiana, Sun City’s $4 billion integrated resort which is scheduled to open later this year. While in Cambodia, the company is working with local casino, Jin Bei, for the second and third phases of its casinos in Sihanoukville.
GameSource is also in discussions with a U.S. partner to deploy the platform in their properties Lam says.
The company is seeking to shake up the traditional slot machine market by providing access to new types of games. The ultimate aim is to draw a new market segment audience, who are more in tune with casual/ social/ online gaming, back to the physical casino floor.
“The keyword is not “slots”, we are trying to invite game developers to develop “games” that can be certified and placed on the casino floor,” Lam says. “With those new games, it will help the land-based casino operators to target this new market segment.”
“We started this initiative because we talked with the casino operators and they thought there are no real new games out there in decades. There are just new game titles with no new content,” he adds. Our goal was to bring in new blood.”
GameSource’s games can also be accessed on a hand-held device in a designated area in the casino. In Macau, this is likely to be on the casino floor, though in Cambodia, there may be a much wider footprint, such as in bars and restaurants, and potentially in hotel rooms.
The company is currently working with four gaming content providers -- CREATEC, August Gaming, EPICONE and Laxino Systems -- and a number of individuals developers. Lam stresses that the system is open and flexible and it’s seeking the most creative minds to build games based on its modules.
These games have a 95 percent chance of achieving certification as GameSource partnered with BMM Testlabs to build the platform together.
Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.
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