Gaming Innovation Group promotes Nicola Fitton to COO

Gaming Innovation Group has promoted Nicola Fitton to chief operating officer (COO) tasked with driving sustainable growth strengthening operational effectiveness, streamlining processes and improving efficiency on platform delivery.




Nicola joined GiG in 2019 as director of managed services where she was responsible for overseeing the operations, CRM and media managed services teams. She has over 15 years of experience within the commercial sector of the gaming industry covering casinos, sports and poker from both B2C and B2B sectors having driven several tier 1 international brands, including Betsafe. Throughout her time at GiG, Nicola has played a key role in empowering the organisation’s growth via managed services. Nicola will now be responsible for the overall platform delivery in addition to the managed services operations, customer onboarding process, and operations and retention departments.




The promotion also forms part of GiG’s wider commercial strategic approach to improve on and strengthen its overall business processes, so it can ensure it delivers the highest quality end-to-end platform solutions and service to its partners. GiG is set to announce additional internal department changes in the coming weeks, director of managed services and director of operations, and today released an open position for director of delivery, which can be applied for via its careers website.