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GoWild launches a new iGaming platform

GoWild, a European online gaming operator, has announced the launch of its own new gaming platform.

In addition to the Microgaming content, which will now be delivered via the popular Quickfire platform, it will feature games from more than 15 software providers, including Net Entertainment, Evolution Gaming, Novomatic, Scientific Games, Play'n GO, iSoftBet, Yggdrasil Gaming, and more. The full commercial release is scheduled for 17Q2.

Created to provide the best possible products and user experience to players, the powerful new platform will allow GoWild to offer a unique combination of games, hand-selected from more than 15 of the top gaming software providers. In addition, with a sophisticated CRM system, the platform will enable GoWild to deliver unprecedented promotions, with personalized offers and content to its full player base, for enhanced retention and customer loyalty. It will also feature a powerful banking and cashier system with a large variety of local payment options in all the key markets.

After more than 10 years in the business, the new platform is aimed to support GoWild’s multi product, multi-brand and multi-vertical strategy for continued growth. “GoWild has enjoyed an exclusive relationship with software giant Microgaming over the past 10 years,” commented Itai Zak, CEO, GoWild. “This has been a fruitful time for us, with Microgaming powering and supporting our growth. As we move to our own platform, we look forward to continuing to work with Microgaming through its award-winning Quickfire platform, as well as other software providers, to deliver best-of-breed content and an exceptional user experience to our loyal players, while sharing in our mutual success with our partners.”

“By utilising the Microgaming casino platform, GoWild have experienced exceptional growth over the past decade,” said Roger Raatgever, CEO at Microgaming. “With a very strong relationship in place, we will continue to support their growth by delivering the biggest and best games portfolio to their new iGaming platform via our Quickfire product, which continues to go from strength to strength.”

Through Quickfire, GoWild will have access to over 500 industry-leading Microgaming games, including branded titles such as Game of Thrones and Jurassic Park. New dual-release games are available monthly, providing GoWild with fresh and original content.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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