People have been betting on the outcomes of games and events for thousands of years. Today, that activity usually takes place at casinos, game parlors, bookmakers and – increasingly-- online.
The online gambling market is one of the fastest growing segments of the gambling industry and many operators, technology companies, payment solution providers, and regulators are all keenly watching how this industry develops
How big is the opportunity? According to H2 Gambling Capital, online gambling is growing at about 11 percent globally, with the market currently worth approximately $37 billion dollars. And with more than 60 percent of the world’s population, Asia has the largest gambling market of any continent, with consistent growth being spurred on by the increased use of mobile devices.
Research shows that mobile gambling is expected to reach 40 percent of the of the online gambling market by 2018, with the number of mobile gambling users expected to exceed 100 million, according to Global Online Gambling and Betting Market.
However, this new access and business model also comes with a dark side. The demand and potential has made online gambling platforms and its user base an ideal target for hackers and cybercriminals in Asia and worldwide.
The challenge? Online and mobile casinos looking to draw in new customers need to embrace disruptive technologies to offer the content users want, but they also need to guarantee the customer user experience is secure, that video streams play with broadcast quality, and not compromised by second-rate digital infrastructure.
This is where a Content Delivery Network (CDN) comes into play. A high-performing CDN can guarantee that websites delivers on user expectations through fast downloads, superior streaming video delivery, cloud leverage and the highest-level site security.
For example, Limelight’s Web Application Firewall (WAF) and Distributed Denial of Service (DDoS) Interceptor services provide cost effective protection for web applications without a performance penalty, including application-specific rules for known vulnerabilities. DDoS Interceptor absorbs and scrubs volumetric attacks, ensuring that gambling websites are available and revenue-generating.
In addition, branded casino or gaming applications can be delivered and downloaded faster to millions of fans using a CDN, and updates delivered just as fast. Limelight’s CDN is set up to handle files from the smallest to several gigabytes in size. Apps are delivered flawlessly and securely to mobile phones, tablets, PCs, and other devices.
The state of online gaming may differ among Asian nations due to differences in the regulation, but it’s clear that the online gambling market will continue to grow with the emergence of technologies like CDNs and the increased accessibility of the Internet.
Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.
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