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IGT: Intelligent bonusing drives player loyalty

IGT has adapted its business to the new normal to deliver business growth for our customers. During 2020 we continued with gaming innovation, new system updates and additions as well as growing our electronic table games portfolio.  In 2021 we will be launching many of these innovations, including a series of new, locally-developed links as well as new hardware for our future products. 

Given the pressures COVID has put on operators’ businesses, they are now looking for new technologies to help them adapt and grow. So, there has been strong adoption of IGT’s ADVANTAGE® Intelligent Bonusing products, which enable casinos to deliver targeted bonuses floor-wide or for specific player types – all set by the operators to drive greater patronage and player loyalty.

Operators also need to offer bonuses to players during a play session, and market directly to the player’s mobile phone while on the casino floor. Plus, venues want to be able to identify hot, as well as new, players in real-time so they can proactively enrol un-carded players. These are all features of IGT’s Mobile Host product – offering the best on-the-go solution.

From the players’ perspective, they’re seeking greater recognition and reward for their play. They’re also expecting greater ease and convenience when it comes to engaging with loyalty programs and transferring funds between the gaming machines and paying for entertainment in the property. This is even more so in Asia than in other parts of the world. IGT’s Resort Wallet product is the perfect solution for these players.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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