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Jade Interactive: Bridging the land-based/online gap

Jade Interactive, a division of Jade Entertainment, provides land-based Properties with the tools to expand their operations into the online environment.

The difference between success and failure lies in the ability to innovate. With online casinos striving to create an immersive experience that resembles the real thing, land-based operators are using groundbreaking technology to make their physical games more entertaining. 

In recent years, the quality of gameplay online operators have been able to provide has come on leaps and bounds. The crème-de-la-crème of their products is live casino, which links players up with real-life dealers, adding the all-important human element to the experience gamblers can enjoy from the comfort of their own living rooms.

Not only are these dealers real people but they are the same people that they would encounter when they visit their local property – they’re using real casino equipment such as roulette wheels and blackjack cards. This means that players also get the benefit of using strategies commonly used in land-based casinos.

Jade can bridge the gap between land based casinos and players in the digital world. It combines the proven appeal and dynamic entertainment of casinos with a fully interactive, real-time AR experience that immerses gamers in true gaming action whether at home or on the go. Gamers can play, chat, challenge, practice, and engage with their friends, other players, and real dealers on their PCs and mobile.

Products are built on a core of live streamed table games with real dealers. The product complements this with a suite of multiplayer electronic table games to complete the casino gaming experience. The human element of dealers and the community of table game players coming together with the platform renders a highly- personalized, and appealing land based experience. 

Jade works with the best-in-breed technology, deep casino expertise, and a focus on delighting the gaming community. Its diversified product and platform can be leveraged to provide a variety of market options including Live Dealer Studio and On Property, Casino Games, Live Sports, Virtual Sports and a variety of betting options.

It’s clear to see that the rise in online gambling has had a transformative effect on the gambling industry as a whole. As players have headed there in their droves, attracted by the convenient and high-quality nature of the gameplay they offer, however, bricks and mortar establishments can now start to use technology as part of their Armory.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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