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Jin Ji Bao Xi surpassing all expectations: Interview with Ken Jolly ahead of ASEAN 2019

  1.      What has been the biggest development for your company in Asia this year?

The launch of Jin Ji Bao Xi (JJBX) and the success of the first game, Echo Fortunes, in February, 2018 saw SG Asia install this brand new multi-denomination, symbol driven linked progressive jackpot product into Macau, Cambodia, Philippines, Malaysia, with installs soon to happen in Singapore, Vietnam, and Korea.

JJBX has surpassed all of our expectations as the top SG link product throughout Asia. We launched with Echo Fortunes and shortly after followed by game two Endless Treasure. March 2019 will see us launch of game three Prancing Pigs. JJBX has a huge selection of multi-denomination sets and jackpot parameters within the software to appeal to all venues and players, along with our most recent standalone progressive versions named VIP JJBX (2019 launch).

From the Casino Management System (CMS) side, we aligned our system architecture to an open system base software version dedicated to Asia with a special focus on VIP and Table innovations for the Asian region.

Furthermore, the first installation of the Shuffle Star card shuffler has taken place in Macau. SG’s latest continuous shuffler provides significant enhancements over the earliest version of the One2Six of which there are still many in the global market.

  1.    Where are you experiencing the most demand at present?

Macau and the Philippines are currently at the forefront of Asian market growth. The Philippines has proven to be the strongest market for table products, while Cambodia, Vietnam, and Korea are also showing amazing growth.

Our electronic table systems Fusion is performing very well in Singapore & Korea and is regarded as the Gold Standard in these markets.

  1.      What are your plans for 2019?

We are planning for a stronger and exciting roadmap of games, for slots we are launching the Dualos X cabinet in May. We also made some new developments in electronic table systems such as the Quartz cabinet.

Then there’s new progressive jackpot equipment for table games, to fully enhance our dominant position in the market and create larger table jackpots than in the past across all table games, which we believe will further excite table game players.  

Additionally, the new applications in CMS such as Bet by Bet and the SHUFFLINK integration for Table optimization/dealer performance should be interesting, along with SG Vision for automatic chip recognition and facial recognition on slots and tables.

  1.    Which do you see being the most promising markets in the next few years?

No doubt the Philippines, however, Cambodia is showing overall market potential. Korea and Singapore are also strong ETG markets with a lot of promise.

  1.      Are you making any changes in Asia, either expanding your team, or management, to take advantage of market opportunities?

I’m very proud of our strong Asian team (customer facing and non-customer facing folks) whom work together to deliver a positive customer experience when dealing with SG as seen by our 2018 business performance, we will continue on our current strategies of bringing innovative products to the market which customers see as an advantage to their business by entertaining their players and enhancing operational efficiencies.

SG Asia’s dedicated Systems support team backed up by the SG global systems support play a critical role that sets SG apart when it comes to optimization and efficiency with the SG Bally CMS.

Our team will continue to please customers with our products and service.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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