Ladbrokes Australia partners with Racing Victoria

Ladbrokes Australia has confirmed that it will integrate Racing Victoria broadcast services as it looks to enhance its Australian racing inventory in the coming months.

The bookmaker has agreed a multi-year content agreement to allow Racing Victoria meetings to be live streamed to active account holders on Ladbrokes Australia betting platform and on subsidiary brands BetStar and Bookmaker.com.au.

Ladbrokes becomes the fourth Australian online bookmaker to integrate Racing Victoria digital streaming services after Sportsbet.au, CrownBet and Tabcorp. The bookmaker will have access to a full broadcast of the Victoria thoroughbred racing schedule as the Australia racing season begins this September with the Spring Racing Carnival season.

The agreement with Ladbrokes follows last week’s announcement that Racing Victoria had ended its broadcast stand-off with Tabcorp regarding the distributions of racing rights. Following months of negotiations both parties agreed that Victoria race fixtures would be broadcast on the Sky Racing network.

Read more: http://www.sbcnews.co.uk/retail/2015/8/17/ladbrokes-australia-boosts-ra...

 

Latest Intelligence

Latest issue

PATA CEO sees slow recovery, but optimism for future

AGB Podcasts