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Las Vegas’ Lucky Dragon boosts VIP gaming

Lucky Dragon Hotel and Casino, the first casino in Las Vegas to be purpose built to cater to the Asian market, is boosting its VIP gaming rooms due to strong demand.

The casino, which opened about four months ago, is building an Asian noodle bar and moving the Pearl Ocean restaurant (now on the second floor) into the space on the first floor that currently houses an Asian-themed food court, the Las Vegas Sun reports.

Space on the second floor will then be converted to another Macau-themed VIP gaming lounge. The casino has also implemented a rolling-chip VIP customer reward program, a method for rewarding VIP play that’s popular in Macau but hasn’t caught on in Las Vegas.

“We have had a much stronger VIP segment than what we anticipated and that affects obviously our overall business,” the newspaper cited Jordan Seager, vice president of marketing as saying “That’s why we have expanded the VIP segment (of the casino floor) specifically because our current VIP business has a need for the additional area. If we had anticipated that six months prior we might have changed that from the beginning but that’s not a bad thing to have happen.”

He said visitation from Northern and Southern California and Vancouver in Canada had been strong.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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