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Learning out of crisis

When it comes to industry suppliers, innovation right now needs to be all about taking the lessons learned from the last few months and putting it into building a pandemic-proof portfolio, says Aiste Garneviciene, COO at BetGames.TV.

We’re not out of the woods yet when it comes to COVID, and while sports betting may be returning – I expect players’ approach to gaming to continue in the same trend that we’ve seen recently.

Players right now want content that offers extended entertainment. Suppliers need to be offering products that offer a lower spend with far more regular play – without emptying wallets in a matter of hours.

Games orientated towards betting on live outcomes, such as the live dealer proposition, have also far outperformed RNG-based betting gaming, such as slots.

The fact that our games intrinsically attract a lower spend with far more regular play (as well as lending themselves to the fixed odds outcome format), has ensured that we have been very popular with sportsbook customers over the past few months.

Looking ahead - key now for suppliers should be low spend, high engagement – and extended playing sessions that can sit alongside a regular stream of sport. Games that offer operators that all valuable retention factor in between matches without draining balances are going to be a winning strategy this year.

Diversification is also going to be essential moving forward. Pre-pandemic, we’d expect to see operators focusing up to 70 percent of their efforts on sports and nothing else. As betting habits have shown, there also needs to be far more focus on alternatives beyond just RNG-based gaming.

Most sportsbook players that have been converted to casino have proven unaccustomed to riding their luck on algorithms. As a result, live-betting products have proven to be a winning strategy, and anyone looking to engage and attract new players during the months ahead would do well to take note.


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