Light & Wonder signs 7-year Platform as a Service deal with SkyCity

Gaming equipment and services provider Light & Wonder has inked a seven-year Platform as a Service (PaaS) systems deal with New Zealand and Australia gaming operator SkyCity to ‘transform its casino floor and enhance player experience’.

According to a release on Thursday, the ‘collaboration includes software, hardware, and custom development services’.
In addition, SkyCity plans to use the L&W Engage platform - which utilizes AI to provide operators with player habit insights, preferences on offerings, and real-time marketing to customers -to both strengthen responsible gaming measures and customer engagement.

In its release, Light & Wonder noted that L&W Engage ‘technology includes loyalty features and tools that support safe, enjoyable gaming while fostering long-term, positive customer relationships’.
Speaking of the implementation, Group Manager Product Performance & Analysis for Skycity, Judd Hallas noted “SkyCity is transforming the customer experience with the introduction of 100 percent carded play at our casinos. The PaaS collaboration with Light & Wonder is the foundation of how we will deliver best-in-class entertainment that prioritizes customer care.”
Aside from L&W Engage, SkyCity is going to upgrade its casino floors using Light & Wonder’s iVISTA technology platform at gaming machines ‘via multi-touch displays, offering immediate response with vibrant animations and videos’.
This is also aimed at enhancing the customer experience while focusing on responsible gaming.
The groups did not disclose the value of the seven-year agreement.

Bricks & Mortar Agreement Gaming machines Engagement Artificial intelligence Customer experience

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