Daily Asia Gaming eBrief: Macau IR's incentives contradict premium mass strategy

Thursday 13th of June 2024

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Good Morning. There's no such thing as a free lunch. And in Macau, IR operators are seeing that their incentives to bring in new clients via free gifts could actually be going against their attempts to bring more premium mass clientele, say experts. Meanwhile, in Australia, the ban on cryptocurrencies and credit cards for online gambling use have come firmly into effect, as the country continues to introduce measures to try to tamper the nation's appetite for risk.

What you need to know

Macau operators' free food and drink giveaways are popular but clash with their premium mass strategy, experts say.
Australia bans credit cards and crypto for online gambling to promote financial responsibility and align regulations with land-based gambling.

On the radar

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Euro 2024 sees 125% surge in Asian bookings: Trip.com.
Indonesian Minister highlights online gambling and money laundering link.

AGB Intelligence

MACAU

IR incentives clash with premium mass strategy

Moves by Macau operators to introduce more incentives to lure customers into their integrated resorts could be having an adverse effect on their premium mass attraction strategy. While word of mouth from the various offerings - normally F&B oriented - are effective in driving clientele to the venues, spending and casino visitation might not actually increase, note experts, particularly as savvy visitors take advantage of the free offerings, instead of opening their wallets.

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