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Macau should find own path to diversify gaming industry: AGA

The president of the American Gaming Association says Macau should find its own path to develop its non-gaming industry rather than follow the models of Singapore or Las Vegas, the Hong Kong Economic Journal reported.

Geoff Freeman said despite Macau’s declining revenues over the past year its non-gaming elements are showing potential. But operators should avoid trying to replicate mature non-gaming entertainment markets and cultivate a symbiotic relationship between the industry and tourists.

Macau operators have been feeling the pressure to diversify their operations at the behest of the government and as China’s anti-graft policy squeezes gaming operations, resulting in many Chinese gambling elsewhere in Asia.

Non-gaming entertainment contributes less than 10 percent of Macau’s total gaming revenue, compared with two-thirds in Las Vegas.


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