Casino operator MGM Resorts has launched its first corporate brand campaign, aimed at highlighting its expertise as a global entertainment company.
The integrated “Welcome to the Show” campaign reflects the company’s growth beyond the hospitality industry, including award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail and extraordinary spa offerings.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, chairman and CEO of MGM Resorts International.
Lilian Tomovich, the company’s chief experience & marketing officer, said, “Welcome to the Show gives audiences permission to be bold in their pursuit of fun, to live life fully. It communicates our clear aspiration to be first in the minds of consumers as a company that offers the most comprehensive entertainment experiences, delivered by our extraordinary team around the world.”
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