Daily Asia Gaming eBrief: Netflix’s foray into live sports a benefit for sportsbooks and more
Wednesday 20th of November 2024
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Good morning. Netflix and chill may no longer be the case, as the group’s most recent Paul vs. Tyson fight has demonstrated. While sportsbooks undoubtedly benefited from the bout, new opportunities are being created beyond bookies, as syndication and advertising all have a future role to play. Meanwhile, in Macau, the outgoing Chief Executive says there are no plans to shrink the gaming industry, but rather to diminish its role in GDP as it boosts other industries. And in the regulatory world, the IFHA warns of the ongoing issues in eliminating illegal gambling.
The heavily publicized boxing bout between Youtuber Jake Paul and boxing legend Mike Tyson drew upwards of 60 million household views and encouraged heavy betting from multiple demographics. But on-demand platforms venturing into live sports could pave the way for more, and varied, income streams - benefiting sportsbooks, syndicators and even punters themselves, with tailored content hitting key audiences via platforms they already utilize heavily.
Asia is the most populated continent on the planet and Football is the No. 1 sport in most countries. The World Cup qualifying matches are traditionally watched by billions of fans in the region, but FIFA has decided to reward Asia with a significant representation at the tournament only now.
Altenar, a leading sportsbook provider is bringing its global expertise to Asia, looking to expand its operations. Since 2011, Altenar has powered hundreds of online sports betting sites worldwide and is a major B2B provider in Europe and Latin America licensed markets.
Asia Gaming Brief is a news and intelligence service providing up to date market
information for worldwide executives on relevant gaming issues in Asia.