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Pariplay Ltd. unveils Eyeon

Pariplay Ltd. has announced the launch of its new mobile gaming platform eyeon.

Recently granted certification by Gaming Laboratories International (GLI), a gaming industry standard in software testing, Pariplay’s eyeon provides casinos with the ability to extend their customers’ gaming experience beyond the physical confines of their property and into the digital space.

Acknowledging customers’ increasing use of mobile devices, the eyeon system allows a casino visitor to install the property’s branded app featuring a wide range of digital content onto their personal tablets and smart phones, or, alternatively, access the games via a pre-installed app on the casino’s own mobile devices.

Following a seamless integration with the casino’s existing CMS and IT facilities, eyeon’s diverse portfolio of branded and original online slots, instant win, scratch cards and bingo games developed by Pariplay’s in-house studio can be offered to casinos’ customers via their branded mobile apps.

In addition, eyeon also provides casino patrons with access to additional digital content such as virtual sports, video bingo, slots and other games developed by leading industry providers.

Through eyeon, a casino patron’s entertainment is never delayed by a crowed slot machine room, as they are able to use a mobile device for real-money gaming while remaining on-premises. The system supports TITO technology and allows players to simply scan a voucher via their device’s camera and start playing instantly.

The software has been specifically developed to comply with all local regulatory requirements. As such, when a patron leaves an area designated for gambling, the mobile app immediately switches from real-money to the free-play or play-for-fun version of the game.

Eyeon also allows land-based casinos to provide players with off-property play via their branded mobile app. As an omni-channel system, eyeon is also available for free-to-play and social gaming via desktop. In addition, casinos will be able to use the platform to keep their customers engaged once they have left the property through promotional offers and direct marketing delivered in-app.

Pariplay CEO Gili Lisani, General Manager Adrian Bailey and Vice President of Business Development Steve Lurie will be demonstrating eyeon at the G2E conference.

“G2E is the US land-based casino industry’s biggest conference, so it’s the perfect place for us to demo eyeon, our mobile software solution that will transform American patrons’ casino experience,” said Gili Lisani. “Eyeon allows casinos to offer their patrons a truly omni-channel experience, which will have a significant impact on their overall customer engagement and, ultimately, their bottom line.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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