Philippines fails to archive tourist target, with 5.4M visitors in 2024

According to data from the Department of Tourism (DOT), the Philippines welcomed just over 5.4 million international visitors between January and December 2024, falling short of its target of 7.7 million international arrivals for the year.

This figure represents an 8.7 percent increase compared to 2023, when the Philippines recorded 5 million international visitors.
In December alone, the country received 520,549 international visitors.
South Korea remained the top source of inbound tourists, with 1,569,071 visitors recorded in 2024—a rise of 8.2 percent compared to the previous year. South Korean visitors accounted for approximately 26.4 percent of the total international arrivals, significantly outpacing other markets.
The United States retained its second-place ranking, with 947,891 visitors in 2024, marking a modest growth of 4.9 percent.
Japan ranked third, with 388,316 arrivals during the twelve-month period, showing a substantial surge of 27 percent. This makes Japan the tourist feeder market with the largest growth among the top 10 source markets.
China followed closely, with 312,222 visitors traveling to the Philippines in 2024.

Asia Tourism Philippines South Korea Visitor arrivals Tourism arrivals

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_2024-12-20

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