Pragmatic Play ramps up Asia presence with M88 live casino deal

Friday 29th of January 2021

Pragmatic Play is boosting its presence in Asia through a deal with Mansion to create a dedicated Live Casino environment for the operator's M88 brand.

Under the terms of the agreement, Pragmatic Play will create a live studio with eight tables, all exclusive for M88 customers, with customised branding, features and details. The studio will include seven Baccarat tables and one Roulette table.

“We’re beyond excited to sign this landmark commercial deal with Mansion’s brand, M88. It’s a step that will allow us to create dedicated, fully customised Live Casino environments for their customers, giving them a chance to enjoy a unique, immersive Live gaming experience signed by Pragmatic Play," said Yossi Barzely, Chief Business Development Officer at Pragmatic Play.

Pragmatic Play’s entire Live Dealer selection of titles are broadcast from an especially designed studio in Bucharest, incorporating the latest in 4k video technology, as well as immersive sound systems.

M88 is Mansion’s major Asian-facing brand and the deal will significantly scale up Pragmatic Play’s presence in the region, as it continues to grow globally.

The supplier’s Live Casino offering has developed substantially in recent months, with the launch of premium products such as Mega Wheel, Pragmatic Play’s first game show, as well as Blackjack and Roulette Azure, complementing their collection of the most popular Live dealer products. The portfolio will welcome its second innovative game show, Mega Roulette, on the 24^th of February.

Carlos Lopez, Creative Director at Mansion Asia, said: “Pragmatic Play’s reputation for developing cutting-edge content allows it to stand apart in the industry and we couldn’t be more contented that they will be supplying us with a complete dedicated Live solution.

“Eight new tables will significantly enhance our Live Casino capabilities and we’re eager to progress our relationship with Pragmatic Play, allowing us both to reach new heights.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.