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Reactivating the churned

Leading player retention solutions provider Enteractive will be attending this year’s ICE Totally Gaming show, on hand to explain how its (Re)activation service can help operators turn churned players back into active users.

Enteractive’s unique method sees trained agents undertake one-to-one personal phone calls with lost players with a view to offering them an enhanced gaming experience and guide them back into playing.

The benefit of this solution for operators is that they can learn exactly what these individuals want from their gaming experience and guide players accordingly.

In addition, the personalised method has a proven track record, as it can reactivate more than 50 percent of an operator’s inactive players, with no risk at all to the operator given that we operate on a revenue share basis.

The company will also be showcasing its activation service, which targets registered non-depositing players and converts them into active users.

The supplier’s services are fully compliant with the Global Gaming Guidance Group, and can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

Responsible measures, such as the solutions Enteractive offer, will become increasingly important in the year ahead, as the ever-changing regulatory landscape means operators are under increased scrutiny to become socially responsible in order to avoid hefty fines.

Enteractive are looking to build on the momentum it generated in 2017, where it secured long-term deals with Gaming Innovation Group and a number of other key operators, while also strengthening its senior management team with the appointment of former Cherry Group CEO Fredrik Burvall to its board of directors.

Find out more about Enteractive’s solutions at ICE 2018.

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