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Sands China offers new promotion aimed at MICE industry

Sands China is bolstering its offerings for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry with the launch of a new promotional offer named ‘Meeting Beyond Imagination.’

The offer allows event professionals and conference organizers to enhance their events with a wide range of entertainment and leisure activities

‘Meetings Beyond Imagination’ is available at all seven of Sands Resorts Macao’s world-class hotels, including The Venetian Macao; The Parisian Macao; Four Seasons Hotel Macao, Cotai Strip; The St. Regis Macao, Cotai Central; Conrad Macao, Cotai Central; Sheraton Grand Macao Hotel, Cotai Central; and Holiday Inn Macao Cotai Central.

The offer is valid for events held between Jan. 15, 2018 and Dec. 20, 2019, and available to book from Jan. 15, 2018 until June 30, 2018.

The new promotion allows event planners and conference organizers to enjoy up to four special offers when booking a meeting package at any Sands Resorts Macao property, including discounts on master bills, complimentary rooms and upgrades and transportation; and numerous entertainment and leisure activity incentives.

Earlier this year, Sands China VP of destination marketing Ruth Boston said that the company has been focusing on providing offerings for the MICE industry, and sees potential for growth in the market.

“Sands China is a major player in the [Macau] MICE market. It has always been a strong part of our offerings and [this is] something we are focusing on now,” said Boston to MDT.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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