SBTech has signed a deal with e-gaming software provider Gameplay Interactive to provide a sportsbook localized for the Asian market.
Gameplay Interactive CEO, Calvin, said both companies are well positioned in the Asia market to work together.
"We’re excited to have SBTech's sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled us to conclude this successful partnership with SBTech to distribute the product into the Asian market.”
Calvin added that the the partnership will offer operators an Asian market facing sportsbook and new distribution channels for betting in addition to GPI's collection of high-definition Live Casino, 3D Slot Games for both Web and Mobile.
SBTech CEO Itai Zak said he’s confident the sportsbook will be well received in Asia while allowing SBTEch to further advance in the region.
"Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region. Almost three quarters of Asia's interactive/online gaming revenues come from sports betting and we're confident our localised sportsbook will prove popular."
The deal comes ahead of both companies' preparations to showcase their portfolios of innovative products specifically for the Asian market at the Global Gaming Exhibition (G2E) Asia from May 19-21.
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