Sportradar acquires InteractSport

Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, today announced that it has entered into a definitive agreement to acquire InteractSport, a sports data and technology company with partnerships across a range of leading sporting organizations with a particular depth and expertise in cricket. This acquisition is anticipated to close in the 2nd quarter of 2021, subject to regulatory approvals. Cricket is one of the most popular sports in the world with a global fanbase of more than two billion.  By combining Sportradar’s leading commercialization and distribution framework with InteractSport’s products, content creation capabilities, and subject matter expertise, Sportradar is creating the opportunity to unlock significant growth within regional and global markets for its customers.  InteractSport’s product suite includes:

•  A comprehensive suite of digital sports management platforms featuring competition management capabilities, electronic scoring, registration management, and fan-friendly web and mobile applications;
• A world-class data collection tool for cricket with the ambition and the ability to revolutionize how the story of cricket is communicated to fans; 
• An automated live streaming and in-game production and management solution for cricket, known as ‘FrogBox’.