Steve Trowbridge to discuss non-gaming and attracting the tourist dollar

Tuesday 13th of March 2018

Steve Trowbridge, CEO of Rhetroactive, will be speaking about the role of non-gaming amenities at the ASEAN Gaming Conference, taking place in Manila.

The panel, which includes speakers from Donaco International, NagaCorp, Ovation Productions and Autumn Light Entertainment, is set to take place on March 20, 2018 at 1:50pm.

Ahead of the panel, Trowbridge has released an educational video on non-gaming products in IRs.

"The ability to attract and capture the tourist dollar, increase dwell time and length of stay in your property becomes increasingly important as ASEAN gaming markets mature and draw more guests,” said Trowbridge.

Trowbridge’s firm creates compelling brand stories for built environments and the majority of Rhetroactive’s projects vary from theme parks to hospitality and retail.

Some of these brands include Starbucks, Oakley, Universal Studios, BBC Worldwide, Merlin Entertainments, Twentieth Century Fox, Parques Reunidos Group and Melco Crown Entertainment.

In additional to its wide-ranging roster, Rhetroactive also serves as the world-wide agency for location-based experiences for Discovery Communications.

To see a sneak peek into the upcoming panel - see his video here.

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