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Sustained demand in linked progressives

What kind of trends do you foresee in the South East Asia over the next few years? How is your company responding to these trends?

We see growth in the “Hold & Spin” feature segment. To this end, we have enjoyed a great deal of success with our Lightning Link progressive throughout Australia, the Americas, Europe and Asia. We expect sustained demand in Linked Progressives across South East Asia and continue to bring further innovation into this segment – both in terms of product and game play. We’ve just launched our latest Hold & Spin product in Long Teng Hu Xiao – Mighty Cash; it’s off to a very strong start.

Next, we see a healthy VIP segment. For this reason, we will continue to extend our line of standalone games for players who enjoy a higher volatility gaming experience. “Standalone, high volatility” is a key segment for operators right across the region – and is particularly important in markets such as The Philippines, Vietnam and Cambodia. 5 Dragons Rapid, Fortune King Rapid and 5 Kings are great examples of new Aristocrat games in this space. We will respond to our customers’ needs by building on our core brands and evolving an already strong portfolio.

Next, the growth of mass market gaming is an interesting trend that we, and our customers, are keenly aware of. Players enjoy new gaming experiences, gameplay and visual destinations that are big, loud and bright. We strive to create games for our customers that will be entertaining for players, some of whom may be visiting the casino for the first time. Performing very strongly across Asia is the Behemoth cabinet which stands greater than 10 feet tall with its single, Ultra High Definition 84” screen. We look forward to pleasing players through the continued growth of 5 Dragons Empire in the Arc cabinet and 5 Dragons Grand in the Arc Double.

Lastly, we are also creating games for those who enjoy table games, with the added fun of a slot environment. For this segment, we have created our Games of Fortune; Multiline Baccarat, Baccarat 88 and Baccarat Streak which are played on our exciting Arc cabinet.

What products are you currently offering in the Philippines / Asia?

Due to its compelling mechanics and since its Asian debut in The Philippines, Lightning Link has been a sensation. In addition, we are very excited to bring Lightning Link, the 5 Dragons Series and Good Fortune to market in our latest Helix+ cabinet which builds on the success of Helix to which both operators and players have responded very positively. Fulfilling our commitment to emerging segments, we are also offering our line of Baccarat inspired Games of Fortune as well as 5 Dragons Empire Link.

We look forward to these games and cabinets adding to player enjoyment and our customers’ gaming offer.

What have been the biggest developments in Asia for you in the past year?

We mentioned the Helix+ cabinet. With subtle upgrades to our award-winning Helix cabinet, we’ve significantly improved player experience. Dual 27” High Definition monitors project the powerful graphics and thrilling animations for which Aristocrat games are famous. Bank them together and slap on the optional, enhanced LCD topper to really make your games pop.

We also mentioned Long Teng Hu Xiao – Mighty Cash. This game coupled with the Helix+ cabinet is a winning combination. The latest game in the Hold & Spin segment, Long Teng Hu Xiao was engineered from the ground up with Asia in mind. From its Reel Power base game mechanic to its Dragon and Tiger themes, the link was purpose-built for this region.

We recently launched our first Korean-themed title: 5 Kings. It has been very well received by casino operators – especially in The Philippines and Vietnam – due to the volume of Korean players who frequent these markets. The game looks great running in our Behemoth Cabinet; it’s a standout on the casino floor.

These are only a few of Aristocrat’s biggest developments for Asia over the past year. We maintain a deep commitment to this market and will nurture our core while introducing innovative, new concepts as we grow with you.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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